With 2nd Look, you can offer pods individually right before the ad break occurs. This enables programmatic systems to bid on ad pods one at a time, with better information about their win/loss performance on previous pods. This increases the number of bidders for each individual pod and results

in increased fill and CPM through competition.

Render Rate is the ratio of ads viewed to all ads decisioned. Programmatic bidding systems place less value on inventory with low render rates because they are unsure, when bidding, if their ads will be viewed. Triggering ad decisions only for ad pods that are about to be viewed significantly improves render rate.

Leading AVOD publishers estimate ad decisions can add three or more seconds to video start-up times. Deferring those decisions until after the video starts with 2nd Look significantly reduces start up times, resulting in an ideal consumer experience.

Publishers wanting to simplify their ad stack and improve their customer experience migrate their VOD traffic to SSAI. Doing so, however, contributes to issues with start-up times, programmatic demand, and decreased render rates.

2nd Look provides publishers the ability to migrate to SSAI without sacrificing the benefits of making ad decisions throughout the video stream.