Increase fill rates and CPMs on server-side ad insertion (SSAI) inventory for VOD.
SSAI solves critical user experience problems, but introduces new monetization challenges for publishers, especially for programmatic ad sources. Ad decisions with SSAI on VOD must all be made before the video starts. Resulting issues with time-outs, bid density, and time-to-live expirations cause significant lost revenue.
2nd Look enables publishers to make real time ad requests with their existing SSAI infrastructure resulting in higher yield and increased revenue.
2nd Look is deployed as a cloud solution and works alongside existing ad stack
Works with all CTV, mobile, desktop, and game consoles
Compatible with existing ad stitcher and publisher app
Publisher Benefits Include
Deliver faster start-up times by delaying ad decisions
Increase yield from both primary ad server and programmatic partners
Increase CPM by driving competition through higher bid density
Reduce ads that go unmonetized due to exceeding time-to-live windows
Reduce dropped ads due to ad stitcher timeouts
Increase render rates - only call ads that will likely be played