A mobile video revolution is happening around the globe. Viewers are increasingly watching video content on their phones and tablets, and the convenience offered by mobile viewing is becoming a part of everyday modern life. But do users across different regions feel the same way about mobile video?
To learn more about audiences around the globe, Penthera’s insights team has led studies in four key regions in the last few months: the U.S., India, Latin America, and Western Europe. We asked a range of questions about how often they stream on mobile, what kinds of frustrations they encounter, and how they feel about features like downloading and ad-supported content. We found that, across the globe, 90% of users have been frustrated trying to stream video, 70% of users expect streaming services to include a download feature, and that 69% of users would pay more to have a downloading feature.
We also learned some interesting, and often surprising, facts about how people in 12 different countries* use mobile video.
About mobile streaming and frustrating experiences:
Brasil, India, and Mexico have the highest rate of daily mobile streamers.
Argentina and Brasil have the highest rate of mobile video frustration. France and Germany have the lowest rate of frustration—yet their numbers are still high.
When they encounter frustrating issues: Indians are most likely to give up and try again later and most likely to write a negative app review.
In four countries, more than half of viewers say they wait an average 5 seconds or more for videos to load on mobile—with Americans waiting the most.
About mobile video downloading:
India has the highest percentage of viewers who download mobile videos.
Brasilians have the highest expectation for streaming services to include a download feature, followed by Mexico and Colombia.
Brasilians would pay the most for downloading. French viewers would pay the least.
People in Mexico are more likely to subscribe when streaming services offer a downloading feature than others.
Brasilians are the most likely to use a service with free downloads with ads.
Indians are most likely to download an app from a company who offers ad-supported downloads.
*Countries surveyed include the U.S., India, UK, Netherlands, Spain, Italy, France, Germany, Colombia, Brasil, Mexico, and Argentina.