In the first 5 seconds a video doesn’t load, 18% of viewers abandon the stream, according to NPAW. At the same time, 71% of US viewers say they typically wait 5 seconds or more when watching videos on mobile—meaning OTT providers are losing out on an enormous amount of engagement. That's why it's important to ensure your video plays immediately and seamlessly. Penthera's Fastplay Solution eliminates startup delay to reduce stream abandonment and increase engagement. By pre-positioning the first few frames of video on a user’s device, Fastplay enables videos to start the moment customers press play. With the DRM license, manifest, and video segments already stored on the device, Fastplay delivers instant playback without buffering.
Available on iOS and Android, and easy to implement, FastPlay reduces time to first frame to milliseconds, so viewers have a flawless experience.