TV of Tomorrow Conference: The Future of Streaming Monetization Session

Watch Penthera’s President Brian Kline speak at the TV of Tomorrow Conference about the future of streaming monetization. The session explored the future of streaming monetization at a time when churning rates for some SVOD services are approaching 40% and AVOD viewers now account for over 50% of US digital video audiences.

Panelists included:

• Archana Anand, Global Chief Business Officer, Zee5

• Brian Kline, President, Penthera

• Greg Riker, CRO, ThinkAnalytics

• Nadine Krefetz, Media Technology Consultant, Reality Software/Contributing Editor, Streaming Media Magazine (Moderator)

• Rachel Dillon, EVP of Sales and Marketing, Strategus

• Reed Barker, Head of Advertising, Philo

Contact Penthera today to learn more about how publishers and advertisers worldwide are using Penthera to improve the streaming video experience.