TV of Tomorrow Conference: The Future of Streaming Monetization Session
Watch Penthera’s President Brian Kline speak at the TV of Tomorrow Conference about the future of streaming monetization. The session explored the future of streaming monetization at a time when churning rates for some SVOD services are approaching 40% and AVOD viewers now account for over 50% of US digital video audiences.
Archana Anand, Global Chief Business Officer, Zee5
Brian Kline, President, Penthera
Greg Riker, CRO, ThinkAnalytics
Nadine Krefetz, Media Technology Consultant, Reality Software/Contributing Editor, Streaming Media Magazine (Moderator)
Rachel Dillon, EVP of Sales and Marketing, Strategus
Reed Barker, Head of Advertising, Philo
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