AWS for M&E Blog: Unlock increased monetization and lower TCO with server-guided ad insertion for VOD
With advertisers targeting OTT and CTV platforms, the preference between SSAI and CSAI for VOD content has shifted.
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Understanding and Solving Monetization Problems for SSAI/DAI in VOD
A new Penthera white paper describes the process, benefits, and limitations of Server-Side Ad Insertion, and explains how Penthera's patented technology addresses these limitations to drive higher fill rates, render rates, and CPMs for AVOD publishers.
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