Penthera in the press

Broadcasting + Cable
What OTTs Can Learn From YouTube About the Importance of Mobile
The competition among OTTs has gotten heated in 2020, with new services like Peacock and HBO Max launching, as well as economic stresses caused by the coronavirus pandemic. Providers are all searching for ways to gain an edge, and while great content is essential, producing new shows has become more difficult than ever with lockdowns across the world.
November 10, 2020
MarTech Series
Mobile Viewing Now Accounts for Over 40% of All Video Consumption Hours
Device preference is strongly generational, and both millennials and Gen Z do most of their viewing on devices other than TVs. Among Gen Z, they dedicate the largest share of their viewing time to mobile devices, then PCs, with the TV having the smallest share.
November 6 2020
Fierce Video
Among Gen Z, 40% of video hours come from mobile
One thing remains clear: mobile is a critical part of any OTT mix. "The data from this report tells a clear story. Viewers are watching OTT video across all devices, and Gen Z's high affinity for mobile means its role is going to continue growing in the upcoming years," said Jodi Susman, CMO of Penthera, in a statement.
November 2, 2020
AdColony
‍Mobile Monday: Mobile Gaming Increases By Users and Time Spent, Health and Fitness Apps Reach 1.5 Downloads in H1 2020
The beginning of the year is usually when health and fitness apps see a jump in activity. People have just made their resolutions and are eager to keep with them. With mobile users being forced to stay indoors and avoid gyms, the app category has seen peaks later on in the year. A recent report by Penthera and Apptopia gives insights into the major growth of health and fitness apps in H1 2020. Mobile users installed health and fitness apps over 1.5 billion times during the first half of the year on iOS and Google Play.
November 1, 2020
Yahoo Finance
Parks Associates: Mobile Viewing Now Accounts for Over 40% of All Video Consumption Hours Among Gen Z Heads of US Broadband Households
Parks Associates new Market Snapshot  "OTT Video Viewership: The Role of Mobile" developed in conjunction with Penthera addresses importance of the mobile video experience, Gen Z consumer habits, and the changing role of mobile among video consumers.
October 30, 2020
TV Technology
Parks Associates: Mobile Garners Biggest Share of Viewing Time Among Gen Z
While TV is still the overall preferred method, younger generations could lead to a shift. Generation Z tends to spend a greater share of their time watching content on a mobile device. Based on the market snapshot "OTT Video Viewership: The Role of Mobile," by Parks Associates developed for Penthera, Gen Z spends 41% oftheir viewing time is spent on mobile compared to 26% on Connected TV.
October 30, 2020
Display Daily
‍Over 40% Of Video Consumption Hours Now On Mobile For U.S. Gen Z
The market snapshot "OTT Video Viewership: The Role of Mobile," Parks Associates developed in cooperation with Penthera, investigates the changing role of mobile among consumers and its importance among different demographics, particularly Generation Z. Device preference is strongly generational, and both millennials and Gen Z do most of their viewing on devices other than TVs. Among Gen Z, they dedicate the largest share of their viewing time to mobile devices.
October 30, 2020
Señal News
Mobile Viewership Accounts for Over 40% of Gen Z Video Consumption Hours
Viewership figures for mobile devices surpass that of PC, followed by TV with the smallest share. Gen Z consumers dedicate the largest amount of viewership time to mobile devices, followed by PCs, with the TV having the smallest share. The data from this report tells a clear story. Gen Z's high affinity for mobile means its role is going to continue growing in the upcoming years," said Jodi Susman, CMO, Penthera.
October 30, 2020
Markets Insider
Parks Associates: Mobile Viewing Now Accounts for Over 40% of All Video Consumption Hours Among Gen Z Heads of US Broadband Households
"Since the introduction of the PC, and later smartphones and tablets, consumers' viewing habits have evolved to include these new device types alongside the television," said Kristen Hanich, Senior Analyst, Parks Associates. These devices have become increasingly important to consumers, with mobile devices and PCs together capturing roughly half of consumer-reported viewing time. "The data from this report tells a clear story. Viewers are watching OTT video across all devices," said Jodi Susman, CMO, Penthera.
October 30, 2020
Street Insider
‍Parks Associates: Mobile Viewing Now Accounts for Over 40% of All Video Consumption Hours Among Gen Z Heads of US Broadband Households
New Market Snapshot addresses importance of the mobile video experience, Gen Z consumer habits, and the changing role of mobile among video consumers. "The data from this report tells a clear story. Viewers are watching OTT video across all devices, and Gen Z's high affinity for mobile means its role is going to continue growing in the upcoming years," said Jodi Susman, CMO, Penthera.
October 29, 2020
Rapid TV News
Gen Z increasingly take up mobile for video consumption
In a market snapshot highlighting the importance of mobile video among an increasingly important demographic, Parks Associates has found that viewing on a smartphone or tablet now accounts for over 40% of all video hours for Gen Z. “The data from [OTT Video Viewership: The Role of Mobile] tells a clear story. Viewers are watching OTT video across all devices, and Gen Z's high affinity for mobile means its role is going to continue growing in the upcoming years,” added Penthera CMO Jodi Susman.
October 29, 2020
Advanced Television
Report: Mobile 40% of all video consumption among US Gen Z
Parks Associates has released a market snapshot OTT Video Viewership: The Role of Mobile, which finds viewing on a smartphone or tablet now accounts for over 40 per cent of all video consumption hours among Gen Z heads of US broadband households. The market snapshot, developed in cooperation with Penthera investigates the changing role of mobile among consumers and its importance among different demographics, particularly Generation Z.
October 29, 2020
Media Play News
Parks: Mobile Viewing Accounts for 40% of all Video Consumption Among Gen Z Households
Viewing on a smartphone or tablet now accounts for over 40% of all video consumption hours among Gen Z heads of U.S. broadband households, compared to just 20% among all heads of domestic broadband households, according to new data from Parks Associates report created for Penthera. Jodi Susman, CMO, Penthera said the data suggests Gen Z’s high affinity for mobile video means its role is going to continue growing in the upcoming years.
October 28, 2020
Cision PR Newswire
Parks Associates: Mobile Viewing Now Accounts for Over 40% of All Video Consumption Hours Among Gen Z Heads of US Broadband Households
The release of the new market snapshot OTT Video Viewership: The Role of Mobile, developed in cooperation with Penthera, finds viewing on a smartphone or tablet now accounts for over 40% of all video consumption hours among Gen Z heads of US broadband households, compared to just 20% among all heads of US broadband households. The market snapshot investigates the changing role of mobile among consumers and its importance among different demographics, particularly Generation Z.
October 28, 2020
Business of Apps
Health and fitness app installs were up 37% during peak-lockdown
Health and fitness apps peaked during coronavirus lockdowns, within this category of apps rose 37% during May 2020 compared to January 2020. Unsurprisingly, video-based workout apps were installed 65% more than non-video apps and saw 39% more daily active users, according to latest Penthera and Apptopia's report.
October 27, 2020
nScreenMedia
Lack of ad-supported video downloads costing industry $100s of millions
As tens of millions of viewers adopt AVOD services, the lack of ad-supported video downloads could be costing the industry hundreds of millions in missed ad revenue. The ability to download videos to connected devices is among the most popular features of streaming services. In a survey of US adults taken earlier in 2020, Penthera found that two-thirds had downloaded video content to their mobile device, up from 54% in 2019.
September 29, 2020
Light Reading
Why AVoDs could lose the video streaming wars
This year is shaping up to be a great year for advertising-based video-on-demand services (AVoDs), with some experts predicting that ad-supported streaming services will soon dominate the industry. Yet there's one problem many AVoDs have ignored that needs to be addressed – a problem that is costing the industry millions of dollars in lost ad revenue.
September 25, 2020
Cynopsis
3 Things to Consider When Deciding to Build or Buy a Download Feature
The average OTT viewer spends over 100 minutes in OTT apps across a variety of devices each day—CTVs, laptops, and smartphones and tablets. Each platform has unique challenges, but the mobile video experience can be the most difficult to perfect. To solve this, many OTT providers are adding a download feature to their apps, but building a download engine is surprisingly complex.
September 4, 2020
Protocol
Ad-supported video services are booming. Are free downloads next?
Even during shelter-in-place, interest in video downloads remains stable. Penthera Chief Sales Office Dan Hurwitz says video downloads have actually gone up by 15% over the last few months as customers download content to their kids' phones and tablets. Eighty percent of those downloads are being watched while the device is online, suggesting that consumers are becoming more mindful about avoiding traffic peaks. Will free video services finally take notice?
July 9, 2020
nScreenMedia
Mobile viewing still matters despite CTVs rise
Recently, there has been a deluge of data showing how much more people are using connected TV. However, mobile still matters, and usage is growing only slightly less than CTV during the lockdown. A recent survey by Penthera found that three-quarters of survey participants said they watched premium video on their mobile device at least monthly. 2-in-5 said they watched daily.
July 7, 2020
Señal News
How Users Across Different Regions Feel About Mobile Video
Across the globe, 90% of users have been frustrated trying to stream video, according to Penthera’s latest research, which studied four key regions in the last few months – United States, India, Latin America, and Western Europe – to discover how users across different regions feel about mobile video.
June 10 2020
Nice People At Work
How To Weigh The Impact Of Offline Downloads On Your Streaming Service
As it is easier than ever to switch from one service to another, video providers are hunting for every competitive edge. Cue an increase in demand for offline downloads, a trend that is well-placed to benefit from a maturing subscription-based market, skyrocketing mobile viewership, and rising demands for quality. According to research by Penthera, 59% of US streaming service users expected services to allow them to download videos, and 67% said they have downloaded video to their mobile devices.
June 3, 2020
Streaming Media
The Streaming Toolbox: Zixi, Cleeng, and Penthera
Mobile connectivity can be challenging, plus data caps make Wi-Fi download more attractive. Consumers can use downloaded content when traveling and commuting as well as anywhere service is inconsistent. Penthera offers a white-label product that enables mobile and tablet viewers to download content and take it with them on-the-go.
May 29, 2020
EIN Presswire
Majority of U.S. Viewers Experience Delays of 5 Seconds or More on Mobile Videos, New Report by Penthera Shows
Mobile video streaming is skyrocketing in popularity in the U.S. Yet delays and buffering are still rampant as 71% of viewers report waiting an average of 5 or more seconds for their videos to load on mobile, according to the latest research from Penthera’s 3rd annual U.S. Streaming Behavior Survey.
May 20, 2020
nScreenMedia
Are OTT TV services running out of fresh content?
New data shows that the big spike in viewers of OTT TV services is dissipating. Is a lack of new content impacting OTT views? Growth in smartphone video use is not slowing down, and neither is video download viewing. New data from Penthera shows that mobile viewing is commonplace whether people are traveling or not.
May 20, 2020
Señal News
Jodi Susman: "Viewers Are Watching Mobile Around The World:
Viewers have so little patience for streaming issues, yet in Europe 89% experience frustration with video rebuffering. According to Jodi Susman, Chief Marketing Officer at Penthera download has become a solution for many OTT providers. In March alone Penthera saw a 300% increase in the number of devices downloading content.
May 12, 2020
nScreenMedia
Four myths about video downloading exposed!
Video downloading is great to have when you’re commuting or traveling further afield.  Here are four facts we think we know about download behavior that turns out to be wrong. Myth#1: Downloads are watched when connectivity isn’t available Penthera says that 80% of downloaded videos are played on a device that is currently online.
April 20th, 2020
Señal News
Daniel Taitz: "Downloads Give Consumers A Better Experience"
In their last “European Mobile Streaming Behavior Survey,” Penthera highlighted changing attitudes and behaviors towards streaming and download technology across Europe. The study found that European respondents are enthusiastic about mobile streaming: 46% stream daily and 27% stream weekly. Daniel Taitz, President and COO of Penthera, told Señal News "Consumers are really frustrated with streaming video. We remove all of those problems with downloads."
April 16th, 2020
Media Post
Global Video Downloads Increase, Due To Broadband Slowdowns
Growing global broadband usage in the wake of the Covid-19 virus has resulted in some slowing and/or disruptions with bandwidth constraints -- especially on mobile devices. Last month, there was a massive 380% rise in videos downloaded to 4.7 million versus March 2019, according to Penthera, a downloading technology firm for media and other companies.
April 8th, 2020
Broadcasting + Cable
Don’t Think Quibi Will Succeed? You’re Not Paying Attention
Quibi understands that mobile-only video is a smart investment and is outpacing other premium streaming services in terms of innovation. Yet, many experts are skeptical about the new service: all its content is short-form and mobile-only. Given how many people around the world are staying home, will they really be excited about a service only available on their smallest screen? New evidence shows mobile viewing isn’t just a way for viewers to watch when they are out and about.
April 7th, 2020
VideoNet
What you need to know about European OTT viewers in 2020
Over the past year, the global OTT market has begun to focus its expansion on Europe, and in 2020 there is expected to be an all out boom in streaming on the continent. As more providers launch their services in Europe, the competition is going to increase, and it will be a battle for viewer attention. Penthera uncovered a few critical lessons that providers need to keep in mind as they strategize to stay ahead in 2020.
March 25th, 2020
Light Reading
'Sub-nevers' will alter streaming market with new viewing habits
Huge media companies like Apple and Disney have created a crowded streaming market. With this increased competition has led to a lot of questions like, just how many OTT subscriptions are viewers willing to pay for? Cord-cutting and cord-shaving are established phenomena and this population continues to grow. Cord-nevers accounted for 12% of the US population in 2018, up 2% from the year before.
March 16th, 2020
nScreenMedia
SVOD churn 35% and rising. Downloads can help!
It is tough enough for Internet TV providers to win a customer, but it is even harder to hang on to them. Parks Associates says that churn among SVOD services increased from 25% in 2018 to 35% in 2019. The Penthera data suggests adding video downloads can help combat churn and improve the experience for consumers. Downloading a video removes problems like buffering, and 29% of survey respondents said they used downloads to avoid buffering.
March 11th, 2020
TVRev
Ad Supported Mobile Downloading May Be The Future Of Indian TV
India is the world’s second largest country, with a population of over 1.38 billion people. As in much of the developing world, video in India is primarily watched on mobile devices due to their widespread availability and relative affordability. While mobile video is popular in India, it is still not seamless, as witnessed by Penthera’s recent study on the Indian mobile streaming market.
February 5th, 2020
KrAsia
Indians lead in daily mobile video consumption: Penthera study
Indians love watching videos on mobiles, the number of adult viewers streaming on mobile is expected to grow from 257 million to 411 million by 2023. According to Penthera, 70% of respondents in India stream mobile video content daily.
January 30th, 2020
nScreenmedia
‍Netflix up to Indian mobile streaming challenge
Netflix has struggled to get the business model right in Indian. However, according to new data from Penthera, its download technology is more than up to the challenges of India’s mobile network. In the new free report India Mobile Streaming Behavior Survey, 70% of the survey group streamed video daily, and 93% streamed at least monthly.
January 28th, 2020
MarTech Advisor
Why Advertisers Should Demand a Better Mobile Video Streaming Experience
Increased mobile video viewership is leading to more ad inventory, which is great for brands. However, a rise in ad failures due to buffering has the potential to undermine the entire mobile video ecosystem, writes, Jodi Susman, CMO, Penthera.
January 13th, 2020
Broadcasting + Cable
After $1.58B Spent on Streaming Tech, Disney+ Faced Issues - What Will Other Services Do?
Disney+’s Nov. 12 launch was the culmination of a years-long effort by the company to stake out territory in the direct-to-consumer streaming video space. Disney's "unable to connect" technological setback is no surprise, considering all of the heavy lifting required to successfully launch a streaming service.
January 3rd, 2020
Forbes
To Take On Netflix Overseas, Competitors Will Need To Learn To Download
While mobile viewing is on the rise in the U.S., it is not nearly as prominent here as it is in much of the rest of the world. In many countries mobile service is spotty at best, and plans can be expensive. It’s no wonder that downloading is very popular in other countries, as seen in a recent Penthera study on mobile downloads in Latin America.
December 16th, 2019
NewsWatchTV
Penthera – Make Downloading Your Favorite Movies Fast and Easy | NewsWatch Review
Many of the top streaming apps, such as Showtime, Starz, CBS All Access and Fox, allow viewers to download videos and watch in high-definition even when offline or without a strong connection. They work with a company called Penthera, which develops software that makes downloading fast and easy. By downloading to watch on your mobile devices ahead of time, you can make sure your viewing won’t be hindered by a poor connection
December 16th, 2019
Fierce Video
Penthera: 59% of consumers expect streaming services to support downloads
Penthera just released a new study – assembled by Colin Dixon, chief analyst and founder of nScreenMedia, and Will Richmond, editor and publisher of VideoNuze – that also found that 54% are more likely to subscribe to service if downloads are offered, and that use of downloads has increased 132% over where it was in 2018.
December 10th, 2019
Broadcasting + Cable
Downloading Becoming Key Feature for Mobile Viewers
Downloading video content is becoming an important feature to mobile users of streaming services, a new report said. According to the “TV In Your Pocket” mobile video downloading report from nScreenMedia and VideoNuze, working with video technology company Penthera, 59% of U.S. streaming service users expected services to allow them to download videos
December 10th, 2019
TV Technology
Why Buffering Remains Every Video Provider’s Worst Nightmare
The mobile streaming quality is getting better, but not enough to meet viewer expectations. As the recent Disney+ launch showed, streaming can also provide a great deal of pain when users click the “play.” The trouble is that mobile viewership is more likely to introduce buffering issues.
November 27th, 2019
Cynopsis
Penthera Report: Latin Americans Love Streaming, But Frustration Is on the Rise
Among the findings in Penthera’s new Latin America Research report that should catch the attention of TV networks and advertisers: while Latin American respondents are enthusiastic about streaming (65% stream daily and 23% stream weekly), they are less patient with their US counterparts when it comes to streaming frustrations.
November 21st, 2019
Accesswire
Press Release: As Mobile Video Usage Rises in Latin America, Latest Annual Report by Penthera Shows Growing Preference for Download Functionality Increases
Mobile video streaming is rising in popularity in Latin America, with 38.2% of the region's population expected to watch streaming or downloaded video content on their mobile devices this year. Yet frustration with technical and user experience issues is at an all time high, according to the annual Penthera Latin America Streaming Behavior Survey.
November 21st, 2019
Cord Cutter News
Offline Ad-Supported Downloads Could Bring in $3 Million Monthly to Services Like Pluto TV According to Penthera
Recently, we learned that ad-supported downloads will be coming to streaming services in the beginning of 2020. In an interview with Cord Cutters News, president and chief operating officer of Penthera Dan Taitz explained how offline viewing will benefit both consumers and distributors.
November 18th, 2019
eMarketer Pro
Mobile Video Monetization 2019
Subscription and Ad Opportunities Abound as Viewing Surges. The average US adult spends 40 minutes a day watching mobile video, with one in five watching more than an hour a day. Most mobile video platforms are monetizing mobile video through the exclusivity of a subscription model, but most mobile video is ad-supported to some degree.
November 14th, 2019
Digiday
Report: Why mobile is the key to OTT success
Mobile video’s popularity is skyrocketing. 2019 was the first year that smartphones became the most popular device where people watch online video globally. Despite this growth, the mobile video experience is far from perfect, and viewers remain plagued by poor startup times and rebuffering.
November 11th, 2019
Cord Cutter News
Offline Viewing With Ads Targeting Cord Cutters Are Coming to Streaming Services in 2020
This week Dan Taitz the president and chief operating officer at Penthera announced that ad-supported downloads would be coming to streaming services starting in the first quarter of 2020. This would open up the world of offline viewing through downloads to more services than ever before.
October 29th, 2019
Multichannel News
NYC TV Week: Video Streaming Wars Could Take Toll on Consumers
Consumers could soon suffer from streaming service fatigue as more offerings enter the marketplace, forcing consumers to pay more to access their favorite content, according to experts speaking at a NYC TV Week Streaming TV panel Tuesday. “We live and breathe this OTT media connected TV space, but we’re not competing just with ourselves,” said Dan Hurwitz, chief revenue officer for video software company Penthera.
October 29th, 2019
NYCTVWEEK
‍Penthera’s Dan Hurwitz on Consumers in Control
NYC TV Week’s Streaming TV panel “Consumers in Control (Or Are They?)” examines the current state of viewing habits in the streaming space, with a nod to behaviors, attitudes and preferences. "In my opinion, there are four components to a great experience," according to Dan Hurwitz, Chief Revenue Officer at Penthera.
October 25th, 2019
Fierce Video
Ad-supported downloads coming in Q1 2020, Penthera exec says
Amazon Prime Video, Netflix, Hulu and others have made downloads a table-stakes feature for subscription streaming services. But ad-supported downloads have yet to arrive. According to Dan Taitz, President and Chief Operating Officer at Penthera, the wait is almost over. He said that ad-supported downloads will debut in the U.S. (if not first in an international market) in the first quarter of 2020.
October 25th, 2019
Video Nuze
The Contest Between Connected TV and Mobile Has Been Greatly Exaggerated
Mobile video ad impressions are forecasted to grow 22% next year in the U.S., according to eMarketer. More importantly, mass adoption of OTT streaming services as an alternative to cable will likely drive the growth of mobile well into the future. There’s simply no easier screen than the mobile screen. It’s the one in-pocket. Connected TV and mobile aren’t at odds with one another
October 22nd, 2019
Fierce Video
Deeper Dive—Hulu’s ad-supported downloads were a tall order
Hulu leveled up this week when it finally added downloadable content for subscribers, something its competitors like Amazon and Netflix had done for years. What was delivered differed from what was promised. Josh Pressnell, Penthera's Chief Technical Officer, said his company’s solution overcame the technical difficulties with ads in downloads but that business concerns remained. Hulu could have relied on just its own in-house inventory for the service but likely needed inventory from external ad servers like Google and FreeWheel.
October 10th, 2019
nScreenmedia
Hulu download feature: limited reach, limited functionality
Hulu’s support for download is long overdue, but its limited coverage and functionality are sure to disappoint just about every Hulu subscriber. Hulu has made decisions that severely limit the number of people that can use the feature. According to Penthera, 80% of US SVOD users say the ability to download videos from a service is important to them. 42% say they are monthly users.
October 8th, 2019
Broadcasting + Cable
3 Things VOD Providers Need to Compete in the Streaming Wars
The video-on-demand space is already saturated, but the number of media giants entering the space is going to turn the market into a veritable “bloody” battleground. Platforms can invest all the money in the world on programming, but that doesn’t matter if viewers can’t find the content .The average adult watches 40 minutes of mobile video a day. But mobile connectivity is prone to issues like buffering, slow start times, and failed ad loads.
October 7th, 2019
Media Post
Downloading TV Content Via Mobile Devices Is On The Rise
Downloading TV content on mobile devices by consumers when they are unable to stream TV content is on the rise. Penthera’s premium video service clients have seen their users download 3.5 to 5 pieces of video content each month on average.
September 27th, 2019
eMarketer Pro
Latin America Digital Video 2019
Latin America’s digital video market is growing, fueled by consumer demand for “anytime, anywhere” content. And we forecast that 45.3% of the region’s population will watch digital video regularly this year. Latin America has one of the fastest-growing mobile phone markets in the world. According to Penthera data from a 2018 study, more than six in 10 internet users in Latin America watched TV shows and/or movies on their mobile devices every day
September 19th, 2019
eMarketer Pro
Germany Digital Video 2019
Germany's digital video market is growing. We forecast that 58.1% of the population will watch digital video in 2019. In Germany, there will be more than 47 million digital video viewers in 2019. According to Penthera and EMI Research Solutions, one-third of internet users in Germany ages 18 to 50 streamed movies and TV shows on their mobile daily in October 2018.
September 19th, 2019
eMarketer Pro
France Digital Video 2019
The digital video market in France is growing despite being behind Europe and far behind the UK. We forecast that over 57% of the population in France will watch digital video in 2019. France still lags in mobile streaming adoption, compared with Germany, the Netherlands and the UK, according to an October 2018 Penthera and EMI Research Solutions survey.
September 19th, 2019
Total Medios
Cómo El Comercio Electrónico Mobile Impacta En La Publicidad Digital
Hoy la inversión mobile representará 2/3 del total invertido en medios digitales. El 87% de los argentinos lo utiliza para conectarse a la red. Los usos más frecuentes son: trabajar, estudiar, hacer compras y ver videos como programas de televisión y películas. Según datos de Penthera de octubre de 2018, 6 de cada 10 usuarios en América Latina ven programas de televisión y/o películas en sus dispositivos móviles diariamente, seguidos de aproximadamente 1/4 (24,9%) que lo hacen semanalmente.
September 18th, 2019
AiThority
AiThority Interview with Josh Pressnell, CTO at Penthera
It’s not enough, anymore, to just offer the right content. More and more, users are expecting the user experience they get with that content to be compelling as well Features, such as Download2Go, which were once dismissed by Netflix and other industry leaders, are now industry standards. Penthera’s mission is to allow viewers to watch the video whenever and wherever they want. We provide Software Products that facilitate the delivery of Video Content over wireless networks to mobile devices.
September 9th, 2019
MarTech Series
TechBytes with Josh Pressnell, CTO at Penthera
Penthera has been focused on the challenges mobile customers experience when consuming video for nearly a decade. It’s not enough, anymore, to just offer the right content. Users are expecting the experience they get with that content to be compelling as well. Features, such as Download2Go, which were once dismissed by Netflix and other industry leaders, are now industry standards.
August 29th, 2019
Mobile Marketer
‍Criteo, MoPub see 90% jump in conversions with in-app native ads
Criteo's reported ad metrics from MoPub indicate that in-app advertising delivers solid results for marketers while also generating more revenue for app publishers. Currently, more than one-fourth (28%) of surveyed marketers said they have trouble delivering video to in-app users, per a survey by mobile video software company Penthera.
August 28th, 2019
Digital Information World
‍Gen Z use smartphones as a constant source of entertainment, says a study
Gen Z is the fastest-growing generation group in the U.S., and also the most addicted generation to watch videos on mobile. TikTok is another popular app among Gen Z that can be used by brands and marketers to target youth through a smaller screen. However, another recent study by Penthera revealed delivering compelling in-app videos on smartphones are troublesome for many.
August 28th, 2019
Streaming Media Blog
The Challenges and Best Practices For Inserting Ads Into OTT Downloadable Videos
As OTT services evolve, more consumers are going to expect content to be available offline as part of the user experience. AVOD providers haven’t offered download capabilities in the past (while some SVODs have) is that delivering video advertising offline adds a lot more technical complexities.But Penthera has come up with an interesting work-around for this, so that offline ads can still promote engagement: their SDK is built to track click-heres.
August 28th, 2019
Mobile Marketer
In-app ad impressions jumped 26% in Q2 on video strength, study finds
In-app mobile advertising is surging as the industry tackles concerns about fraud. The findings also indicate that video content is a major driver of mobile activity. Yet more than one-fourth (28%) of marketers said they had trouble delivering video to in-app users, per a recent survey by mobile video software company Penthera.
August 21st, 2019
Mobile Marketer
28% of marketers struggle with in-app video delivery, study says
More than one-fourth (28%) of surveyed marketers said they have trouble delivering video to in-app users, per a survey from Penthera.. The survey highlights struggle areas, including, crucially, the creation of video content that actually encourages users to gain awareness of a brand and engage it more frequently.
August 12th, 2019
Media Post
‍App Challenges Rise As People Spend More Time In Them
The increase in app use has prompted marketers to build in features like advanced search and opt-in push notifications, but one in five marketers now say they face high opt-out rates, poor click-through rates, and cumbersome program management challenges, according to Penthera's survey findings released this week.
August 7th, 2019
Broadcasting Cable
Why is Mobile Still an Afterthought For Streaming Services?
The recent upfront and NewFront festivities made it loud and clear that TV networks, advertisers and consumers are all embracing streaming video. Globally, the mobile video viewing audience is nearly 2.4 billion people a TV-only stance could prove costly in the future.
August 1st, 2019
Ad Age
Over-the-top services demand a next-level ad experience
If marketers continue to make do with a mish-mash of outdated plays from traditional TV and digital, OTT will never realize its true advertising potential.
July 26th, 2019
Digiday
Report: Why consumers are frustrated with mobile streaming
As OTT viewership has continued to grow, so have viewer frustrations with issues like lag and buffering. As more apps enter the competitive streaming video market, it’s crucial that businesses offer a seamless streaming experience.
July 24th, 2019
Video Nuze
Time is Right for AVOD Downloading
Over the years a variety of SVOD providers have enabled downloading. But AVOD providers have been on the sidelines as fans of their programming look to SVOD sources to satisfy their offline viewing habits. Penthera is addressing these ad downloading issues by using a similar approach it has with video downloading.
June 27th, 2019
Cynopsis
6 Reasons AVOD Providers Can’t Afford to Ignore Download
Mobile video download has become a feature that users rely on to solve some of their most persistent viewing issues. The ubiquity of mobile video download is still primarily limited to subscription video-on-demand (SVOD) services, like Netflix, Showtime, Amazon Prime, and others. But now, download for AVOD technology has entered the market, and AVOD providers should take advantage.
June 25th, 2019
Marketing Land
‍In OTT video, features are as important as content
Marketers must understand the benefits of collaboration with product teams to promote UX and other aspects of their business users care about. The direct-to-consumer nature of OTT video means that marketing departments at these services should be thinking beyond content.
June 19th, 2019
Broadcasting Cable
‍Apple Seeks to Bundle OTT Providers, Will the Networks Cede Their Customer Connections?
Apple may serve as a distributor for many of these OTT services, possibly leading viewers to reorient and interact with their subscriptions through Apple TV, rather than the providers' owned-and-operated apps.
June 17th, 2019
Video Nuze
‍Mobile Video: Understanding the On-the-Go Viewer [VIDEO]
Advertising in mobile video is an important revenue stream for many content providers, so understanding how to optimize the viewer experience is essential. At the 9th annual Video Advertising Summit on May 29th, mobile video advertising was the subject of a panel including Dan Hurwitz Chief Revenue Officer of Penthera.
June 13th, 2019
Streaming Media
Penthera Creates Dynamic Ad Solution for Downloaded Video
Downloaded movies and TV shows won't be ad-free for much longer, if a new offering from Penthera catches on. The mobile video software company recently released Download2Go for AVOD, which allows ad-supported streaming services to insert ads into downloaded content.
June 6th, 2019
nScreenMedia
New download solution for AVOD services
Penthera has just announced a new solution that lets ad-supported video service providers support one of the most popular SVOD features: video downloads.  In this interview, the company’s CRO explains how the solution works.
May 30th, 2019
Forbes
Making Downloadable Advertising Work
As the amount of ad supported OTT grows, the market for ad-supported downloading is growing along with it. Many of them have previously been held up by the inability to run any sort of advertising on downloaded programs, a new solution from Penthera, a software firm that specializes in download and OTT viewing solutions, appears to have solved that crucial problem.
May 30th, 2019
Marketing Land
5G won’t solve ad-supported video’s playback issues
If ads are destined to upset target audiences through buffering, slow load times or poor quality, then advertisers aren’t getting their money’s worth.
May 15th, 2019
Cynopsis Media
Keys to OTT Success
As OTT service evolves, keeping consumers happy means ensuring the best viewer experience possible. Daniel Hurwitz, Chief Revenue Officer, Penthera, shares his insights on the features that add value and inspire loyalty.
May 3rd, 2019
TV Technology
Mobile Video Must Rise To Cable’s Playback Standard
Mobile video is still talked about as a “new” technology, which means it gets graded on a curve. Mobile video buffering used to be really bad, so now that it’s OK, everyone seems to accept that as a victory. But viewers themselves aren’t going to stand for minor improvements.
May 2nd, 2019
Marketing Land
In the battle for mobile engagement, branded apps hold untapped value
To effectively market in a mobile world, brands need to think of their apps as mobile video mailboxes. Consumers spend an overwhelming majority of their mobile internet time within apps. Recognizing this trend, the world’s biggest brands have developed apps as tools for providing services.
April 12th, 2019
Variety
5 Things Hollywood Needs to Know About 5G
Compared with today’s 4G, the next-gen 5G standard promises faster speeds of at least 20-fold, instant response times, vastly improved network efficiencies and longer device battery life, among other benefits. Following the first commercial 5G launches in the U.S.
April 10th, 2019
Advanced Television
Research: Mobile streaming frustrations growing
As more and more OTT viewers cut the cord, they demand on-the-go options but are less tolerant of technological and experiential shortcomings than they were even a year ago, according to the study.
March 20th, 2019
Streaming Media
Mobile Video Frustrations Are on the Rise: 88% Report Issues
Mobile video streamers are more frustrated than ever. It's not that quality is getting worse, but that expectation are rising. Viewers have high expectations for video, even on mobile devices.
March 19th, 2019
MarketingLand
Video on demand’s future requires an ad model built around the experience
In a crowded marketplace, the best VOD ad experience is the one that makes the most impact with the least intrusion.
February 28th, 2019
Streaming Video Alliance
Video Delivery Trends
Despite its growing popularity, streaming video is a relatively young technology, especially when compared to traditional broadcast television.
February 28th, 2019
Forbes
Why Downloading May Be A Big Part Of The Coming Streaming Wars
With the OTT "Flixcopalypse" about to happen, making content downloadable is an easy way for new services to make subscribers happy.
February 21st, 2019
Light Reading
How Sports TV Viewership Is Changing
The way we watch TV shows and movies has been forever transformed by mobile devices and the video-on-demand industry. But another surprising consequence of these developments is that the way people consume sports content is also dramatically shifting.
February 11th, 2019
PhocusWire
How airlines can sweat existing assets to capture in-flight eyeballs
Apps have become a ubiquitous part of travel, helping consumers manage their itineraries, make reservations, and even check in to board a flight.
February 11th, 2019
eMarketer
Podcast | Understanding Mobile Video Viewers
In the latest episode of "Behind the Numbers," we're talking about consumers' mobile video viewing habits and preferences.
February 7th, 2019
SalesTechStar
SalesTech Interview With Daniel Hurwitz, Chief Revenue Officer At Penthera
Dan Hurwitz discusses how CBS, AMC, Showtime, Starz, and other OTT players are innovating to power their streaming and download experiences.
February 7th, 2019
Clickz
Does Netflix's "Bandersnatch" foreshadow the future of video content?
Black Mirror's "Bandersnatch" episode provides viewers with a unique experience and Netflix with a ton of data. Will more interactive content follow soon?
January 9th, 2019
Martech Adviser
In a Mobile World, Ad-supported Video Must Innovate to Survive
Like all mobile video, ad-supported video faces the challenge of availability. Buffering, poor WiFi signal and other playback issues can cost providers eyeballs and the corresponding ad revenue, making offline playback options more important than ever, says, Dan Taitz, President, Penthera.
December 12, 2018
Videonuze
The Big Lie of Streaming Mobile Video
"Download enables users to watch online or offline, making it the missing ingredient to increasing viewer engagement—because in order to engage, the first thing you have to be is available."
September 18, 2018
IBC.org
Interview: Joshua Pressnell, Penthera
"Mobile video viewing has increased from a fringe activity to a required feature, says Penthera Chief Technology Officer Joshua Pressnell..."
August 2, 2018
Light Reading
‍Get Ready for Streaming Video Downloads
"As it becomes clear that the shortcomings of video streaming aren't going away any time soon, providers are flocking to incorporate download into their mobile offerings. So OTT companies have a new question on their hands: With download options as the new normal, how can they go above and beyond to optimize the mobile video experience for their viewers? I predict that the next popular feature will be subscriptions..."
July 16, 2018
Forbes
‍Downloading TV Shows Finally Comes Of Age (With Ads)
"As someone who travels frequently, the main downside to the shift in VOD TV several years ago from an iTunes-style rental model to a Netflix-style streaming one was that I no longer had the ability to download many of the shows I wanted to watch..."
May 11, 2018
TV Rev
‍‍The Downloading Renaissance
"When Apple’s iTunes Store kicked off the streaming revolution back in 2005, it was by offering downloadable copies of popular TV shows.13 years later, downloading is staging a comeback as networks and viewers realize that there are still major benefits to being able to watch a show without having to rely on the availability of a wifi signal or 4G mobile..."
May 23, 2018
eMarketer
‍‍Buffering Is the Streaming Snafu that Won't Go Away
"There are few things more frustrating for cord-cutters than getting home from a long day’s work and queuing up their favorite show online as they kick back on the couch, only to realize they can’t watch in peace and harmony because the video won’t load correctly..."
Mar 29, 2018
nScreenMedia
‍‍Half of Mobile Video Viewers Want Ability to Download
"With more than half of U.S. adults watching video on a smartphone, the smallest screen has become one of the biggest targets for video services. Unfortunately, the experience is anything but perfect. New data from Penthera shows the ability download video is a popular cure for the temperamental mobile streaming experience..."
Feb 22,2018
Finsmes
‍‍Penthera Partners Completes $6M Equity Financing
"Penthera Partners, a New York-based creator of download-to-go (D2Go) software, received $6m in funding.The round was led by Liberty Global Ventures, the venture investment arm of Liberty Global International, an international cable company and a Penthera customer..."
Oct 10, 2017
Video Nuze
‍‍Penthera Raises $6 Million to Power Video Downloads
"Penthera, which makes software to power video downloading to mobile devices, has raised $6 million from Liberty Global Ventures, the venture investment arm of Liberty Global International, which is the biggest international cable company and chaired by John Malone. Liberty Global is also a Penthera customer..."
Oct 11, 2017
CED Magazine
‍What Do Consumers Think About Download-to-Go Options?
"In the ever-expanding world of instant entertainment gratification, a growing number of people want access to their TV shows and movies on mobile devices even when they don’t have solid internet access. They could be on a plane or a train with limited or no WiFi, or maybe they’re on vacation in an area that has poor coverage. Among the companies that have stepped up to offer customers the ability to download content to their devices rather than only stream are Comcast and Netflix, and according to a new study, it would behoove more providers to pay increased attention to this option..."
May 24, 2017
Quick Links
Home
Solutions
Company
Insights
Under the Hood
‍Careers
Contact
Press
Events
Blog
How to Download
Privacy
CCPA Act
Contact

21 W 46th Street, 7th Floor,
New York, NY 10036
‍
contact@penthera.com
Copyright 2020 Penthera | All Rights Reserved | Powered by Penthera