What Do Consumers Think About Download-to-Go Options?
"In the ever-expanding world of instant entertainment gratification, a growing number of people want access to their TV shows and movies on mobile devices even when they don’t have solid internet access. They could be on a plane or a train with limited or no WiFi, or maybe they’re on vacation in an area that has poor coverage. Among the companies that have stepped up to offer customers the ability to download content to their devices rather than only stream are Comcast and Netflix, and according to a new study, it would behoove more providers to pay increased attention to this option..."
May 24, 2017