Parks Associates: Mobile Viewing Now Accounts for Over 40% of All Video Consumption Hours Among Gen Z Heads of US Broadband Households
"Since the introduction of the PC, and later smartphones and tablets, consumers' viewing habits have evolved to include these new device types alongside the television," said Kristen Hanich, Senior Analyst, Parks Associates. These devices have become increasingly important to consumers, with mobile devices and PCs together capturing roughly half of consumer-reported viewing time. "The data from this report tells a clear story. Viewers are watching OTT video across all devices," said Jodi Susman, CMO, Penthera.
October 30, 2020