Publishers Executing Their Long-Awaited Ad-Supported Plan
In April 2022, Penthera President Brian Kline penned “Why Ad Support Has Always Been The Answer.” Some 18 months later, we are seeing the...
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Understanding and Solving Monetization Problems for SSAI/DAI in VOD
A new Penthera white paper describes the process, benefits, and limitations of Server-Side Ad Insertion, and explains how Penthera's patented technology addresses these limitations to drive higher fill rates, render rates, and CPMs for AVOD publishers.
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