How Are AVOD Publishers Controlling Ad Loads?
Key Takeaways
● Ad-supported streaming services are increasingly popular
● AVOD viewers are willing to accept a certain number of ads – as l
A new Penthera white paper describes the process, benefits, and limitations of Server-Side Ad Insertion, and explains how Penthera's patented technology addresses these limitations to drive higher fill rates, render rates, and CPMs for AVOD publishers.