A demonstration of 2nd Look, Penthera’s patented cloud-based solution that allows publishers using Server Side Ad Insertion with Video On Demand to defer ad decisions until immediately before the ad break. By deferring ad decisions, publishers will increase revenue by driving higher programmatic fill rates, CPMs, and render rates, which result from more effective programmatic decision making, more time to make ad decisions, and fewer errors and timeouts. 2nd Look also meaningfully reduces video start-up times.