Careers
Working at Penthera is as exciting as the technology itself. To join the Penthera team, please submit your resume/CV to jobs@penthera.com
Marketing Director
The Position
The Director of Marketing is responsible for generating marketing campaigns and product marketing collateral that drive sales pipeline and ultimately revenue growth. He/She will be responsible for the development and management of multi-vertical B2B marketing programs, implementation, and results. They will create lead generation initiatives, oversee website development, generate thought leadership content/sales collateral, and publishing case studies and testimonials.
Who you are
The Director of Marketing is responsible for generating marketing campaigns and product marketing collateral that drive sales pipeline and ultimately revenue growth. He/She will be responsible for the development and management of multi-vertical B2B marketing programs, implementation, and results. They will create lead generation initiatives, oversee website development, generate thought leadership content/sales collateral, and publishing case studies and testimonials.
Your Responsibilities
- Leading the marketing team- overseeing all marketing projects including email campaigns, product marketing, thought leadership, speaking engagements, social media strategy.
- Developing a quarterly and yearly marketing strategy focused on driving qualified leads to acquire new customers, grow the technology usage within existing customers, and retain current customers.
- Developing and executing marketing campaigns and initiatives to support lead generation programs which ultimately drive sales and client retention.
- Leading the creation, design, and production of product collateral including one-pagers, videos, and research.
- Uses Hubspot to create and send emails, assist with list creation, and produce automated emails.
- Identifying speaking and sponsorship opportunities at key global industry events and successfully executing our participation at these events.
- Ensure consistency in brand and messaging across the company.
- Regular reporting on the above activities.
Who you are
- Proven track record of achieving lead gen targets and developing new content from scratch. Experience having worked at martech/adtech technology company or other tech or SaaS company.
- A data-centric approach to our analytics.
- An energetic individual with a strong sense of urgency
- Experienced working independently in an ever-changing environment is strongly preferred.
- Exceptional business writing skills and a strong grasp of grammar and style; can visualize as well as convey a message into relevant and interesting content.
- Openness to constructive feedback and the opinions and ideas of others.
Compensation and Benefits
- Penthera is a global remote work company, work from wherever you are
- Generous vacation policy; work hard and take time when you need
- Full-time salary based on experience and equity in an industry-leading company
- Penthera is a global remote work company, work from wherever you are
