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TV of Tomorrow Conference:  The Future of Streaming Monetization Session

This session will explore the future of streaming monetization at a time when churning rates for some SVOD services are approaching 40% and AVOD viewers now account for over 50% of US digital video audiences. Even Netflix, long a holdout against advertising, is expected to roll out a lower-cost, ad-supported tier nationally in the new year. Questions to be addressed include: What does the future of the consumer’s streaming spending look like (especially if we enter a recession)? Which is most effective at retaining viewers and winning new customers—content bundles, different service tiers, free or hybrid services? What can increase customer satisfaction? And what are the best practices for better monetization

 

Panelists include:

  • Archana Anand, Global Chief Business Officer, Zee5

  • Brian Kline, President, Penthera

  • Greg Riker, CRO, ThinkAnalytics

  • Nadine Krefetz, Media Technology Consultant, Reality Software/Contributing Editor, Streaming Media Magazine (Moderator)

  • Rachel Dillon, EVP of Sales and Marketing, Strategus

  • Reed Barker, Head of Advertising, Philo

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