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Understanding and Solving Monetization Problems for SSAI/DAI in VOD
A new Penthera white paper describes the process, benefits, and limitations of Server-Side Ad Insertion, and explains how Penthera's patented technology addresses these limitations to drive higher fill rates, render rates, and CPMs for AVOD publishers.
Server-Side Ad Insertion: “Broadcast Quality” for VOD
This is a blog describes the current state of the publisher and vendor market for SSAI with VOD.
Server-Guided Ad Insertion for just-in-time decisions on VOD
This blog provides an overview of server guided ad insertion technologies.
AWS for M&E Blog: Unlock increased monetization and lower TCO with server-guided ad insertion for VOD
With advertisers targeting OTT and CTV platforms, the preference between SSAI and CSAI for VOD content has shifted.
Learn how you can increase ad revenues, improve start-up times, and reduce churn.
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