Penthera-Amazon Partnership Now Includes 2nd Look in AWS Marketplace
Today, as another example of industry recognition and demand for real-time ad decisioning in Server-Side Ad Insertion, Penthera's 2nd Look solution now is available in the Amazon Web Services (AWS) Marketplace (see listing). The Marketplace allows AWS customers to purchase and rapidly deploy software from trusted and validated AWS partners. 2nd Look’s inclusion is another important milestone in Penthera’s growing partnership with Amazon, and comes at a pivotal time in the streaming industry with publishers needing proven solutions that will best enable their prioritization of ad-supported tiers amidst industry-wide adoption of SSAI.
“Streaming’s present and future are ad supported, and 2nd Look has proven itself to be the future-proofed solution capable of maximizing the programmatic opportunity in front of AVODs using SSAI,” said Penthera President Brian Kline. “2nd Look being in the Marketplace is an exciting and natural next step in our partnership with Amazon. We’re excited to meet the ongoing needs of ad-supported streamers and appreciate our ongoing collaboration with forward-thinking colleagues throughout AWS.”
Today’s news follows 2nd Look being made a featured offering in the Amazon Partner Network in the spring of 2023. A few months later, a joint demonstration in the AWS booth at IBC 2023 showed the revenue-generating capabilities of AWS’s MediaTailor SSAI ad stitcher being enhanced by 2nd Look. Coinciding with the demo, Penthera was named an official AWS Partner for Monetization, joining other global technology leaders, including Nielsen, Innovid, Comscore, SpringServe, and TripleLift.
2nd Look was built in response to the needs of ad-supported publishers who wanted to maintain the ad-decisioning flexibility of Client-Side Ad Insertion while providing the superior, broadcast-quality experience made possible by Server-Side Ad Insertion. It is the only patented, commercially-available cloud-based solution in the marketplace that increases programmatic revenues by enabling real-time ad decisions in SSAI for VOD assets while vastly improving start-up time and eliminating costly errors.
Purchasing 2nd Look through the Marketplace ensures a seamless integration since the award-winning, SaaS solution is pre-integrated into MediaTailor. On top of revenue increases and ad serving savings, MediaTailor customers who buy 2nd Look via the Marketplace also earn AWS credits, resulting in additional savings. Publishers not utilizing MediaTailor for their SSAI ad stitching needs, can contact us to learn about pricing and implementation options.
“Publishers have made ad-supported tiers their top priority,” Brian said. “Proactive AVODs who knew this shift was coming are already working with 2nd Look to increase the value of their ad inventories while meeting the needs of viewers, programmatic partners, and advertisers alike. Now other AVODs have the opportunity to get the revenue increases 2nd Look provides in a rapid fashion through the AWS Marketplace.”
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https://fernsehtheater.com came to mind when you mentioned pre-integration with MediaTailor, since that kind of built-in compatibility is usually what decides whether a tool actually gets used or just sits on a shelf. The AWS credits angle is clever too, because savings like that often matter more to budget-conscious teams than a features list. Curious whether the real-time ad decisioning holds up as well for live events as it seems to for VOD.
This update on Penthera's 2nd Look entering the AWS Marketplace truly underscores the shift to ad-supported streaming and the critical demand for real-time ad decisioning in SSAI. Maximizing programmatic revenue while improving user experience through a pre-integrated solution like this is a clear win for AVODs. It makes one wonder how this technology might further evolve to create even more engaging and personalized content integrations, perhaps akin to dynamic elements found in certain sz games.